September 18, 2020
Product Intelligence: Rely on Presales, Not Customer Bribes
Billion-dollar companies live and die by their ability to guide and shape their product, and you’d think that they would have highly sophisticated market research and data mining tools in...
April 5, 2020
Product or Sales Company – Why Choose?
According to conventional wisdom, there are two kinds of companies: sales companies and product companies. Sales companies bring in revenue the old-fashioned way, with salespeople. The products tend to be...
March 15, 2020
Why Convention is Killing Your Product
If software as a service is the promise of continuous delivery and innovation, why does it seem as if your product keeps holding back your sales? Conventional wisdom and product...