How to Run a Cross-Functional Product Council
A system of product feedback will work as long as those capturing the feedback believe it is being used to drive decisions. It will, of course, not be the only...
PreSales a Source of Product Insight, Not Data
Make the Field Co-Owners of Product Feedback Because revered leaders like Marty Cagan reinforce the centrality of insight in the product role, product teams may misguidedly feel they are not...
The Product-Field Rosetta Stone
Modern technology organizations turn on the fulcrum of the partnership across product and field teams. Yet, in many organizations where product and engineering leaders are peas in a pod, that...