From Presales to Product Marketing and Back Again
Careers are like seasons, ever-changing, and also cyclical. The sun has set on the year 2020, and it’s a great time to reflect. In the spirit of looking back to...
How to Tame Your Sales Engineer
Sales Engineers are a great resource for their companies. They help sell, find new opportunities, support their account managers, provide feedback to the product team, help with marketing efforts, and...
The Future of Presales – According to the VP of Worldwide Presales at Snowflake
Snowflake just experienced the single most successful software IPO of all time, so it’s fair to say that they know a little about growth and scale. So does their VP...
Scouting and Recruiting Sales Engineers Like Athletes
NBA teams, NFL, NHL, or any other professional sports team do not take resumes from their potential players. They research, scout, and recruit the players that they want. Now let’s...
Stop Showing Your Favorite Feature: Why Modern Presales Teams are Focused on Business Outcomes
Hosting the Vivun podcast Presales Heroes for the last several months, I’ve noticed some recurring themes with respect to what Presales leaders are thinking about when coaching and mentoring their...