How to Run a Cross-Functional Product Council
A system of product feedback will work as long as those capturing the feedback believe it is being used to drive decisions. It will, of course, not be the only...
How AI is Revolutionizing Sales and PreSales
Customers love personalized hand-holding, yet rapid tech advancements have left many sales teams struggling to keep up. While account executives are familiar with their CRM systems and excel at relationship...
PreSales a Source of Product Insight, Not Data
Make the Field Co-Owners of Product Feedback Because revered leaders like Marty Cagan reinforce the centrality of insight in the product role, product teams may misguidedly feel they are not...
The Product-Field Rosetta Stone
Modern technology organizations turn on the fulcrum of the partnership across product and field teams. Yet, in many organizations where product and engineering leaders are peas in a pod, that...
Unveiling Tech Sales Insights: Leveling Up Technical Sales Execution
B2B sales is a highly competitive environment. As each organization navigates through shifts and dynamics, leaders are in constant pursuit of insights that help them perform and execute more effectively. ...
The 3-Body Problem of Product-Field Alignment
If you’re like me, the “3 Body Problem” has you in an absolute chokehold. To date, it’s the second most-watched series on Netflix, having garnered the attention of millions, and...