Boosting Sales Growth Efficiency

Boosting Sales Growth Efficiency

Sales growth efficiency is an easy metric to track.  So why do sales leaders have such a hard time hitting their goals?  It’s because they’re consistently overlooking the main levers...

Matt Darrow · April 5, 2020
Product or Sales Company – Why Choose?

Product or Sales Company – Why Choose?

According to conventional wisdom, there are two kinds of companies: sales companies and product companies. Sales companies bring in revenue the old-fashioned way, with salespeople. The products tend to be...

Greg Howard · April 5, 2020
The CRO’s Secret Weapon

The CRO’s Secret Weapon

Anyone who thinks sales is all about golfing and glad-handing should see the to-do list of a new CRO at a B2B software company. A three-martini lunch it isn’t.  A...

Greg Howard · March 30, 2020
Why Convention is Killing Your Product

Why Convention is Killing Your Product

If software as a service is the promise of continuous delivery and innovation, why does it seem as if your product keeps holding back your sales?  Conventional wisdom and product...

Matt Darrow · March 15, 2020
The Case for Vivun, Inc.

The Case for Vivun, Inc.

Silicon Valley is overlooking a multi-billion dollar opportunity. While the general public is enthralled with consumer-centric applications, Enterprise Software companies remain the real workhorse of the Valley.  They focus on:...

Matt Darrow · March 1, 2020