“PreSales Becomes the Tip of the Spear with PSIOps™”

“PreSales Becomes the Tip of the Spear with PSIOps™”

B2B technology sales have shifted. Deals don’t typically get done on the golf course anymore; instead, they are hard-won through technical evaluations, and value must be proven to discerning, well-informed...

Perri Bronson · July 23, 2021
Advice for Women in PreSales by Women in PreSales

Advice for Women in PreSales by Women in PreSales

Women in PreSales need a space to grow and feel empowered, and for allies to learn to address the gender-specific challenges present in the PreSales role.  That’s why, on June...

Sam Wortman · July 8, 2021
PreSales, Proof of Value, and Value Selling

PreSales, Proof of Value, and Value Selling

Most enterprise software sellers understand that there are three fundamental questions that every buyer needs answered during a customer engagement:  Why do anything? Why should I buy from you? Why now?  Traditionally,...

Aaron Sun · June 26, 2021
“A Guide to PreSales Metrics within Hero by Vivun”

“A Guide to PreSales Metrics within Hero by Vivun”

While Sales Account Executives traditionally open doors for opportunities and negotiate deals through the close, it is the PreSales team who's tasked with driving the technical win. This is the...

Aaron Sun · June 26, 2021
Best PreSales Hiring Practices

Best PreSales Hiring Practices

It’s not surprising that with the buyers’ increasing demands for deeply technical evaluations, and demonstrated value before purchasing, the number of PreSales positions has risen astronomically. Companies like Snowflake have...

Sam Wortman · June 26, 2021