Customers love personalized hand-holding, yet rapid tech advancements have left many sales teams struggling to keep up. While account executives are familiar with their CRM systems and excel at relationship...
B2B sales is a highly competitive environment. As each organization navigates through shifts and dynamics, leaders are in constant pursuit of insights that help them perform and execute more effectively. ...
If you’re like me, the “3 Body Problem” has you in an absolute chokehold. To date, it’s the second most-watched series on Netflix, having garnered the attention of millions, and...
As a former Sales Engineering executive, it’s gratifying to see 3rd party validation of the strategic importance of PreSales from major analysts like Gartner: "A failure to invest in the...
"It takes many, many years to gain credibility in your forecasting accuracy and your ability to deliver the number. It takes 90 days to lose all credibility with a single...
Two PreSales leaders walk into a bar… I don’t have a great punchline to this joke, but I’ve certainly been in that exact scenario at dinner with my sales engineering...
