Achieving Product-Field Alignment in 2025
How to Achieve Product-Field Alignment for a More Cohesive Customer Experience Your product team spends months or years developing the most exciting and perfect product, but when it’s time to...
4 Product Council Responsibilities
Demystifying Product Councils for Better Collaboration Every company is a product company, whether you're selling a physical product, a service, or even an idea. If you're offering something of value,...
Why PreSales Must Lead Sales-Product Alignment
After two decades in technical software sales, I can confidently say that one of the most impactful roles for PreSales lies in bridging the gap between sales and product. Many...
A Comprehensive, Cross-Functional Guide to Align Product and Field Teams
What happens when you get VPs of Sales, Product, and PreSales in a room? In an ideal world, a conversation that makes products more responsive to customer needs and market...
Translating Customer Feedback into Actionable Insights
Every SaaS company I know is re-tooling around new capabilities that aren't even months old. Without harmony in the sales/product relationship, your business risks falling behind. To gain or maintain an...
How to Run a Cross-Functional Product Council
A system of product feedback will work as long as those capturing the feedback believe it is being used to drive decisions. It will, of course, not be the only...
