Bringing the Voice of the Field to Product Vision
As Vivun continues to build our community, we consistently hear the importance of inserting the voice of the field into an organization’s vision for the product. This aligns with our...
3 Strategies to Avoid the B2B Pitfalls of PLG and Strengthen Your GTM Motion
With tech startups transforming into billion-dollar unicorns seemingly overnight, people are trying to capture the “special sauce” that is the catalyst for the exponential success of these companies. For B2B...
How to Run a Successful Product Council Meeting
The idea of holding a formal Product Council Meeting is relatively new, often underused, yet essential to the success of the product roadmap. But at Vivun, we’re hearing a lot...
“How to align your PreSales team with Product”
Product and PreSales are two sides of the same coin. If you work in either department for long enough, chances are that you will meet someone who has made the...
PreSales is the Sauce: Finding Winning Product-Market Fit
Like the pursuits of happiness, good beer, and a great slice of pizza, these days every company wants to find winning product-market fit. Companies are willing to go to incredible...
Vivun in a Class By Itself: 2021 Enterprise SalesTech Landscape
Creating a new software category isn’t easy. You have to convince people that your new category is justified, and that it matters. When Vivun started out to create the world’s...
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