Atlassian’s Blueprint for Selling with a Modern GTM
Purse strings have tightened in the tech industry, companies are laser-focused on efficiency, and as a result, go-to-market (GTM) teams are in flux. While no one is immune from post-pandemic...
PreSales Executive, Susan Beal, Pushes Peers to Own the Buyer Experience
"Most companies today are putting buyers through a sales process, not a buying experience...Today's buyer does not have patience for that less than agile experience," said BlueYonder CVP of PreSales,...
UNXPCTD: The Free Industry Event for GTM Teams
Revenue driving teams–growth, product experts, solutions engineers, sales, and more–have to get creative to meet the demands of today's new buyers. For that reason, Vivun is hosting a free virtual conference on...
PreSales is the Oil in the Sales Engine: A Conversation with John Care and Matt Darrow
Last week, I sat down with legendary PreSales thought leaders John Care, of Mastering Technical Sales, and Vivun CEO, Matt Darrow. The topic of our discussion? How to run your...
Partner, Probe, and Prepare –Habits of Highly Effective Sales Engineers (Part 1)
Last year I was privileged to have the opportunity to discuss with Vivun CEO Matt Darrow the six habits that I believe form the bedrock of effectiveness for sales engineers,...