To succeed in today’s B2B industry, leading sales organizations are using data to their advantage. The PreSales data set remains the most often overlooked, yet yields the deepest insights, telling the story of what it takes to win business.
While Sales account executives open doors and negotiate deals, it is the PreSales Team who is tasked with driving the technical win — getting prospects to confirm that your technology is needed and the preferred solution over all competitors.
This guide is for PreSales and Sales leaders who want to understand how PreSales metrics can give them a competitive advantage. Inside, you will find the 12 most important PreSales metrics accompanied by illustrations, definitions, and how they can be used to drive change within your organization.
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“The metrics I now have access to go to the CEO and all the way to the board level. Vivun is a no-brainer for any presales leader seeking to enhance their operational effectiveness and scale their team.”
“Vivun enables me to raise the profile and strategic importance of my entire presales team.”
“I make all my major decisions off this platform, and it’s allowed me to run my team as a business and show their full value to the organization.”
Vivun was designed by PreSales for PreSales. Say goodbye to CRM, clunky customizations, and spreadsheets—say hello to simplicity and automation.
Team members get a place to work their deals on their terms, do what it takes to win, and collaborate with colleagues.
Automate activity tracking and package up best practices for team members. Personalized alerts let everyone know when dormant deals are ready to be re-engaged.
Vivun helps the cream rise to the top. Showcase team effectiveness, and demonstrate a clear connection between activity and the bottom line.
Get a seat at the executive table. Influence the sales forecast, shape the product roadmap, and achieve operational excellence. Join the PreSales Revolution.
Gain visibility into team activities, deliverables, allocation, and impact on revenue. It’s all the data you need to walk into the Board room and tell your PreSales stories with confidence.
PreSales knows which deals are going to close, and Vivun helps you prove it. We call it the “technical conscience,” a clear reality check on Sales’ rose-colored glasses.
Vivun becomes the source of truth for what the field knows about product gaps and technical blockers. Feed the data to Product and incite them to action.
Vivun uses data science to map the brain of your best player. Identify winning formulas and repeat them across your team. We’re not going to leave you once we’re fully vested.
Let’s be honest—PreSales is expensive. But do they have what they need to help shatter the quarterly number?
What happens when new features are released that could bring deals back from the dead? Generally nothing. Vivun helps you grab the money left on the table.
Vivun uses data science to identify which deliverables, activities, and team members close more business. Learn, accelerate, win, repeat.
The current sales forecast comes with “happy ears.” Vivun shows the technical strength of a deal, and where to focus to consistently beat your commit.
Product needs a real-time pulse on buyer needs. PreSales is the team that can deliver it. Vivun turns raw feedback from the field into clear priorities for Product.
How should the team prioritize features? Market research, surveys, or listening to “the loudest voice in the room”? Vivun enables Product to act on data, not anecdotes.
Vivun product intelligence is tied directly to in-flight opportunities and expansions. The Product team knows what to build in order to arm Sales with an unfair advantage.
Help see where the market is going, and make sure your roadmap is prepared. Vivun equips Product teams with analytics that help them spot trends.
Vivun’s tight integrations with systems like Jira create incredible alignment between Product and the field. When Product builds critical new features, the field is immediately notified.