Opening Keynote: The Future of Sales Is Teammates, Not Tools

Matt Darrow, CEO, Vivun

Today's sales teams face too many tools, too much pressure, and not enough time to sell. Despite the hype, most "AI agents" are just rebranded task bots, creating more work instead of real outcomes. In this opening keynote, Vivun CEO Matt Darrow rejects the status quo and shares a bold vision for the future of selling: one where every rep has a true AI teammate, someone who thinks, acts, and wins alongside them. It's time to raise expectations, rethink how we empower sellers, and finally end the era of selling alone.

Inside Ava's Brain: How the Sales Reasoning Model Creates the First True AI Teammate

Joe Miller, Co-Founder & Chief AI Officer, Vivun

What makes Ava fundamentally different from every other AI sales tool? The answer lies in Vivun's proprietary Sales Reasoning Model (SRM). In this session, Vivun Co-Founder and Chief AI Officer Joseph Miller, PhD, reveals how the SRM gives Ava the ability to think, act, and win alongside sellers as a true AI Teammate, not just a task bot. You'll see how Ava uses deal context and intent to anticipate needs, initiate action, and share responsibility for every opportunity. From preparing sellers for meetings to guiding next steps with precision, Joe will show why the Sales Reasoning Model is the key to transforming AI from a passive assistant into an active, expert contributor to complex B2B sales cycles.

Elevating Every Seller: Why Coder Bet on Ava

James Frey, VP Worldwide Sales, Coder

What happens when AI starts becoming a core part of how sales teams win? In this session, Coder leaders James Frey and David Kramer share why they chose Ava, how she quickly became embedded in their sales process, and the real impact they've seen on deal execution and seller effectiveness. Hear firsthand how Ava helps Coder capture and act on critical deal context, elevate every seller to their best, and turn complex, manual tasks into consistent, high-quality execution.

Why Sellers Still Struggle in the Age of AI

Guy Rubin, Founder & CEO, Ebsta

Sales teams today face mounting pressure to deliver more with less, yet many underperform despite unprecedented access to data and technology. Ebsta CEO Guy Rubin shares what his team's research reveals about why sales teams get stuck, and how AI-powered revenue insights can unlock performance. Backed by benchmarks from thousands of sales teams, Guy will highlight where the biggest gaps lie, what top performers do differently, and real-world examples of teams turning insights into measurable growth.

AI's Second Impression: How the Next Wave Changes the Game for GTM Teams

Kyle Poyar, Co-Founder & Operating Partner, Growth Unhinged

Early AI tools left many unimpressed, faster and cheaper than human labor, but often lower quality. Now, a new wave of AI is transforming how GTM teams sell, win, and grow. In this Q&A, Kyle Poyar of Growth Unhinged, explores why AI's "second impression" matters, how it's reshaping the mid-funnel with personalization and scalable best practices, and what it frees sales teams to focus on. He'll also share why intentional experimentation is key to unlocking AI's potential, and how leaders can create space for curiosity and innovation without burning out reps.

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