Vivun Releases the 2024 State of PreSales Report, Revealing The Challenges and Opportunities for Empowered PreSales Teams

San Francisco, California – January 16th, 2024 – Vivun, the global leader in PreSales software and solutions, is excited to announce the release of the inaugural “2024 State of PreSales” report. This comprehensive study delves into the challenges faced by PreSales leaders over the past 12 months. It also unveils strategic opportunities shaping the year ahead.

“As the industry continues to evolve, PreSales leaders play a pivotal role in driving organizational success. The ‘2024 State of PreSales’ report reflects our commitment to empowering PreSales teams with the insights they need to navigate challenges and seize opportunities,” said Matt Darrow, CEO, Vivun.

In response to evolving market dynamics, PreSales leaders have navigated an array of challenges necessitating a shift in operational paradigms. The report examines how these leaders are embracing a wider range of responsibilities and have fostered enhanced collaboration, as well as a stronger connection between their efforts and tangible business outcomes.

The findings of the report underscore a pivotal truth: organizations with empowered PreSales teams achieve higher win rates, shorter sales cycles, and secure superior product fit, ultimately establishing a robust competitive advantage in the market.

Key Highlights of the 2024 State of PreSales Report:

  • Evolving the Role of PreSales: Explore how PreSales teams are adapting to operate beyond traditional product demos, adding significant value to the business.
  • Organizational Structures: Gain insights into effective structures that enable PreSales leaders to meet the demands of a dynamic market environment.
  • Planning and Budgeting: Uncover how leaders are shifting their strategic approach to planning and budgeting that align PreSales activities with overall business objectives.
  • Technical Forecasting: Understand how PreSales leaders are lending a voice to the forecast from a  technical perspective to anticipate and address market trends proactively.
  • Product-Field Alignment: Learn best practices for aligning Sales and Product teams to enhance product fit and overall organizational efficiency.
  • Demo Management: Discover how organizations managing multiple complex products are keeping up with development cycles and mitigating GTM risk.
  • PreSales Enablement: Access valuable initiatives for PreSales enablement that are better equipping teams with the tools they need to thrive.

In its debut edition, the “2024 State of PreSales” report serves as a roadmap for PreSales leaders to transcend conventional barriers and create substantial business value. By leveraging the insights presented in this report, PreSales teams can establish a foundation for progress in 2024.

To access the full report, visit

About Vivun:

Vivun is the world’s foremost provider of PreSales software, offering AI-powered solutions for PreSales Operations, Demo Automation, and Sales-Product Alignment. Leading organizations, including Snowflake, Zoom, Okta, Elastic, ADP, Coupa, and Harness, trust Vivun to drive growth efficiently by scaling their technical selling efforts.
For more information about Vivun, please visit