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Benchmark Report: The Battle to Secure the Technical Win

Download Benchmark - Summer 2021

During the Summer of 2021, Vivun surveyed PreSales leaders at businesses ranging from startups to Fortune 500 companies with dozens of in-depth questions for our 3rd edition of the Vivun PreSales Benchmark Report. We found out key insights about the technical win and discovered that:


  • The technical win is “the new sales.”

  • PreSales is increasingly taking more ownership of the entire opportunity cycle and getting pulled in earlier, while they need ever more time to focus on the technical win.

  • Building highly specialized PreSales teams takes significant amounts of time.

Benchmark - Summer 2021