During the Summer of 2021, Vivun surveyed PreSales leaders at businesses ranging from startups to Fortune 500 companies with dozens of in-depth questions for our 3rd edition of the Vivun PreSales Benchmark Report. We found out key insights about the technical win and discovered that:
The technical win is “the new sales.”
PreSales is increasingly taking more ownership of the entire opportunity cycle and getting pulled in earlier, while they need ever more time to focus on the technical win.
Building highly specialized PreSales teams takes significant amounts of time.