logo

In an era defined by rapid technological advancements, shifting market dynamics, and heightened customer expectations, AI is transforming the Sales Engineering function in unprecedented ways.

Stay ahead in today’s ever-changing AI climate and arm yourself with a compass through a landscape where innovation, efficiency, and customer-centricity are paramount.

Download Now

Get Ahead of the Curve

The State of PreSales 2024 – AI edition offers valuable insights into current AI approaches and challenges, the benefits and advantages AI offers, the future opportunities it creates, and key takeaways for Sales Engineers and the sales and product leaders they support. This guide serves as a compass for industry leaders and practitioners to navigate through an environment where innovation, efficiency, and customer focus are paramount. The data highlighted in this report demonstrates how AI advancements will fundamentally transform how the most successful businesses go to market, interact with customers, and outpace competitors.

What's in the Report

Current AI Approaches and Challenges

SE teams are adopting AI tools to streamline workflows, enhance decision-making, and improve customer interactions. However, this does not come without challenges and concerns.

AI Benefits and Advantages

AI brings enormous benefits to the Sales Engineering function, not only with efficiency and productivity gains, but also by removing barriers and yielding insights that improve products and customer interactions.

AI Opportunities and Futures

PreSales team members have a wide range of responsibilities, with the plurality of their time spent on the activity they were primarily hired to do: product demonstrations. Our research showcases a breakdown of where time is spent on doing more than demos.