Product-Field Alignment
A Comprehensive, Cross-Functional Guide to Align Product and Field Teams
What happens when you get VPs of Sales, Product, and PreSales in a room? In an ideal world, a conversation that makes products more responsive to customer needs and market demands.In reality, this is increasingly difficult to achieve, as innovation reaches dizzying speeds and customers get choosier. In fact, 55% of organizations lack a formal feedback cadence (State of PreSales 2024).We gathered our in-house experts to share their hard-earned knowledge from decades of leadership in PreSales (Brett Crane), Product (Chris Bruner), and Sales (Trevor Jett) about how to establish a cross-functional partnership that works at scale.
Victoria Myers
September 18, 2024
.avif)
.avif)
.avif)
.avif)
