Product or Sales Company – Why Choose?
According to conventional wisdom, there are two kinds of companies: sales companies and product companies. Sales companies bring in revenue the old-fashioned way, with salespeople. The products tend to be...
The CRO’s Secret Weapon
Anyone who thinks sales is all about golfing and glad-handing should see the to-do list of a new CRO at a B2B software company. A three-martini lunch it isn’t. A...
Why Convention is Killing Your Product
If software as a service is the promise of continuous delivery and innovation, why does it seem as if your product keeps holding back your sales? Conventional wisdom and product...
The Case for Vivun, Inc.
Silicon Valley is overlooking a multi-billion dollar opportunity. While the general public is enthralled with consumer-centric applications, Enterprise Software companies remain the real workhorse of the Valley. They focus on:...