When PreSales professionals unite in person, magic happens. The excitement, connections, and knowledge-sharing are unbeatable. For those unable to join us in San Francisco in October, we took the energy...
As PreSales teams prepare to enter a new year, it’s important for leaders to take a step back and evaluate how they will communicate value at the executive level. Communicating...
In B2B sales, the conventional wisdom of staffing PreSales teams at a 1:4 (Sales Engineer to Account Executive ratio has been widely embraced. However, a closer examination reveals that this...
In a world where change is the only constant, clinging to outdated strategies is like trying to win a modern race with a horse-drawn carriage. It's time to rewrite the...
Sales Quarterly Business Reviews (QBRs) are often seen as a necessary evil to generate forecasts for the upcoming quarter that salespeople find time-consuming and extremely difficult to stick to. While...
While Sales Account Executives traditionally open doors for opportunities and negotiate deals through the close, it is the PreSales team who's tasked with driving the technical win. This is the...
