Rise of the Sales-Proof Buyer

Rise of the Sales-Proof Buyer

We’ve talked a lot about the rapid growth in PreSales, and even recently released a Benchmark report discussing that growth. We see 6% in growth across the entire profession, with...

Greg Howard · March 8, 2022
PreSales is the Voice of the Buyer

PreSales is the Voice of the Buyer

PreSales is the eyes and ears of the Field.  They’re uniquely positioned to identify a buyer’s product fit, understand the competitive landscape, and uncover leading-edge needs and use cases. These...

Sam Wortman · January 27, 2022