Introducing Ava, Your AI Sales Engineer
I'm excited to introduce you to Ava — the world's first AI Sales Engineer, enabling sales, sales engineering, and customer success teams to operate with greater effectiveness and independence via on-demand...
6 Practical Ways to Use AI for B2B Sales in 2025
Nowadays, most customers conduct their research before speaking to a sales rep, and 75% of B2B buyers prefer this approach. With artificial intelligence (AI) in the mix, buyers have even...
A Comprehensive, Cross-Functional Guide to Align Product and Field Teams
What happens when you get VPs of Sales, Product, and PreSales in a room? In an ideal world, a conversation that makes products more responsive to customer needs and market...
Translating Customer Feedback into Actionable Insights
Every SaaS company I know is re-tooling around new capabilities that aren't even months old. Without harmony in the sales/product relationship, your business risks falling behind. To gain or maintain an...
5 AI Sales Trends Shaping 2025
Does the idea of artificial intelligence (AI) transforming sales and technical sales make you feel uneasy? It's a hot topic that sparks excitement and anxiety in equal measure. For some,...
A Sales Leader’s Guide to a New GTM Motion: The Case for Change
Common Sales Methodologies Miss the Mark The focus of Sales Leaders today and the technology that supports them is usually directed toward two areas: Opening opportunities The navigation of approval/influence...