The Power of the Strategic Demo

PreSales have two points of view on the demo: it’s one of the most strategic activities they can perform, but it’s also something that needs to be replicated at scale. Is this an unresolvable tension?

And if demos can indeed be scaled without losing their strategic power, what would PreSales rather be doing with their time if they weren’t beholden to doing demo after demo?

These are the questions tackled in Vivun’s Spring 2023 Benchmark Survey, the latest in a series of reports that unpacks critical questions facing the PreSales profession.

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