Companies have long explored whether artificial intelligence can be used to deliver efficiency gains, unlock new insights, and ensure superior customer experiences — but new advances in the field, particularly around generative AI and large language models (LLMs), have made these technologies more widely available to enterprises, and sparked new discussions on how AI might fundamentally transform how customer-facing teams operate.
This eBook covers some of the challenges uniquely faced by go-to-market organizations today, particularly when it comes to technical sales, as well as several ways that AI can be thoughtfully utilized to win more revenue, increase team member productivity, and ensure strategic alignment on the product roadmap.
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