Your business's success hinges on your ability to align sales efforts with products that address customer needs. In today’s competitive market, the key is not just understanding customer requirements but prioritizing the development and sale of features and solutions at the pace required by your business goals.
The most successful companies foster a culture of continuous and effective collaboration between their sales and product teams by leveraging Sales Engineers to bridge the gap.
It’s the Sales Engineering Leader who must bring these two functions together, and this playbook provides the best practices of organizations who have successfully linked product feedback to revenue impact, supported collaborative decision making, and increased the market-responsiveness of new innovation.
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