45 min
On demand
Industry leaders are changing their Go-to-Market (GTM) motions for good. Product-led growth, consumption-based pricing models, and product-led sales are just a few examples of how B2B companies are transforming the world of selling. But change isn’t easy, and many Sales and PreSales leaders require a proven path to make the new models work.
Join Atlassian's Chris Gengl, Head of Sales Strategy and Analytics, and Vivun’s Co-founder and CEO, Matt Darrow, to learn how modern GTM motions can help drive efficient growth. You’ll walk away with the recipe for success in these new environments including higher sales quotas, how the product acts as the first stop in the customer’s journey, the new role of customer success, and turning AE to SE ratios upside down.
Most importantly, they’ll discuss how CROs, PreSales, and all revenue leaders can use this recipe to adapt their own go-to-market strategies and achieve efficient growth.