How to Drive Product-Field Alignment

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Improving your roadmap confidence is crucial, as it directly impacts customer retention (Gartner). In today's competitive landscape, establishing a strong collaboration between Sales and Product teams is essential for prioritizing high-ROI features effectively.

Despite the importance, many businesses struggle to operationalize this motion successfully. How do you fix this critical misalignment and drive an actually productive Product Council? Put Sales Engineers at the center.

During this discussion, experts from Vivun provide insights on breaking communication barriers, setting up efficient data collection processes, and fostering collaboration that yields tangible outcomes. Drawing from experiences with numerous teams, they delve into essential metrics, alignment strategies, and introduce the Vivun Product-Field Alignment module designed to streamline this workflow.

By the end of this session, you will grasp how to establish a consistent operational rhythm for obtaining, analyzing, and sharing pertinent data, alongside leveraging technology and automation for a more manageable and scalable process within your organization.

Speakers

Get top takeaways for top performers, from the best in the business.

Chris Bruner
VP of Product at Vivun
Trevor Jett
VP and Global Head of Sales at Vivun
Brett Crane
VP of Solutions at Vivun
Jarod Greene
CMO at Vivun