The Sales Engineering Bottleneck: Why Teams Can’t Scale

Lindsay Morton
February 20, 2025
See the Future of AI-Powered Sales Engineering
Get a demo

Sales Engineers (SEs) are the technical backbone of the sales process—ensuring that products align with customer needs, guiding discovery, and driving technical validation. But as companies grow, SE resources are stretched thin, slowing down sales cycles and creating bottlenecks.

With 60% of the sales cycle spent in technical validation, every delay costs revenue.

  • SE Overload: SEs are forced to split time across too many deals, causing bottlenecks.
  • → Technical Dependence: AEs rely entirely on SEs for technical validation, delaying momentum.
  • → Manual Workflows: SEs spend too much time on documentation instead of strategic deal support.
  • Lost Knowledge & Inconsistent Training: SE expertise is locked in individuals, making ramp time slow and handoffs inconsistent.

The solution? AI Sales Engineers 

AI Sales Engineers (AI SEs) remove the traditional constraints of technical sales, providing real-time, expert-level support to accelerate every stage of the sales process.

No more waiting for SE availability. With an AI Sales Engineer, your sales team can  ensure that every deal moves forward with the technical expertise needed, exactly when it’s needed.

What is an AI Sales Engineer?

An AI Sales Engineer is not just an AI assistant. Think of an AI Sales Engineer as a full-time digital Sales Engineer—ready to engage, validate, and accelerate deals without ever running out of bandwidth

Trained on your processes, products, and competitive intelligence—and built on 50+ years of SE expertise and millions of technical sales interactions—your AI Sales Engineer operates like your best SEs, available 24/7.

Unlike generic AI chatbots, Vivun’s AI Sales Engineer is a fully embedded digital team member, actively driving deal momentum by providing:

  • Deep technical expertise, trained on decades of SE knowledge, millions of sales interactions, and your unique products, processes, and competitive intelligence.
  • Instant, always-on support across technical discovery, qualification, and validation—ensuring no deal is left waiting for expertise.
  • Tailored technical discovery guidance, helping teams quickly identify customer pain points and align solutions to persona-specific needs.
  • Automated, differentiated customer solutions in seconds, enabling reps to stand out in competitive evaluations.
  • Expert-level product Q&A, delivering precise responses to complex inquiries while capturing and codifying SE knowledge for seamless team-wide access.
  • Competitive intelligence in real time, analyzing competitor products and positioning your solution’s unique advantages.
  • Lightning-fast technical solutioning, providing instant recommendations that align with customer priorities and influence evaluation criteria.

Instead of replacing human SEs, AI SEs amplify their impact—scaling technical sales expertise infinitely while accelerating deal velocity.