As 2024 draws to a close, we’re taking a moment to reflect on a banner year. With over 82 releases, including 20+ new features, 15+ enhancements, and two major Managed Package upgrades, this year has been nothing short of transformative for Vivun and our customers. (For more details, check out this 2024 Rewind podcast.) 

Our mission of empowering Sales Engineering teams to run better processes, build better products, and uncover revenue opportunities continues to evolve with innovations that prioritize simplicity, intelligence, and integration.

This year’s theme? Empowering Technical Sales teams with better insights from less effort, smarter automation, and enhanced integrations. Let’s look back at the highlights of Vivun’s 2024 product journey.

More Insights, Less Effort

Streamlining data access and delivering actionable insights were top priorities for Vivun in 2024. From enhanced dashboards to smarter data organization, we’ve made it easier to get the answers you need to close deals.

Key Highlights:

• Xpert Analytics Enhancements: New dashboards like Credit Consumption and Activity Trends provided visibility into team efforts and product gap risks. Data visualization was elevated, with drill-down capabilities for deeper analysis into team member KPIs and opportunity types, and enhanced customization with the Explorer Mode beta. Dashboards were categorized into People, Process, and Product, making navigation intuitive.
• Customizable Opportunity Layouts: Teams can now configure opportunity views to focus on what matters most by adding, removing, or reordering fields and sections.
• Enhanced Calendar Usability: Calendar views were updated with attendee statuses, recurring event icons, and hover previews, ensuring no event detail is overlooked.

AI Enhancements: Intelligent Automation

Artificial Intelligence took center stage this year, powering workflows that enable teams to do more and better work with less manual effort.

Key Highlights:

• AI-Powered Gap Capture: Large Language Models (LLMs) were integrated into the Gap Capture process, offering intelligent suggestions to identify and address gaps efficiently.
• Smarter Product Gap Suggestions: The Chrome Extension now leverages AI to recommend relevant product gaps on accounts and opportunities.
• Automated Linking: AI was used to automatically link insights from Productboard and populate descriptions in tools like Jira and Aha!, saving time and ensuring accuracy.

Integration Improvements: Seamless Experiences

In 2024, we doubled down on integration capabilities, ensuring our tools work harmoniously with the systems you rely on daily.

Key Highlights:

• Productboard Integration: Automatically sync Productboard Insights to Features, bridging the gap between Product and Sales Engineering.
• Aha! Integration: Simplify product planning by linking Vivun gaps directly to Aha! Ideas and Features.
• Jira Integration Enhancements: Persistent Development Item links and support for custom field mapping in Salesforce and Jira ensure seamless tracking of product gaps.

Removing Friction for Users

We believe powerful tools should feel effortless to use. This year, we launched features and updates designed to streamline workflows and eliminate pain points.

Key Highlights:

• Deliverable Management: Deliverables can now be marked complete without a completed date, making it easier to keep records up to date.
• Simplified Preferences: A unified modal for Calendar and Opportunity preferences made customizing views straightforward.
• Hero Score Details: More detailed breakdowns of Hero Score factors provide deeper insights into deal health.
• Journeys on Funnels (Beta): Teams gained the ability to create customized funnels that reflect unique Sales Engineering processes, making reporting more relevant and actionable.

An AI Sales Engineer

The most exciting development of 2024 was the debut of Ava, our AI Sales Engineer, in October. Ava’s improvements not only refined user interactions but also extended her capabilities to new heights.

Notable Releases:

• UI Enhancements: Ava now “thinks out loud” with animated feedback icons and intuitive navigation tweaks for better usability.
• Document Uploads in Chat and Spaces: Ava supports direct document uploads in chat and across Spaces. Whether analyzing, summarizing, or comparing documents, Ava brings relevant context and citations into every conversation.
• Memory Enhancements: Uploaded documents are remembered and referenced even after the initial upload, streamlining ongoing collaboration.
• Natural Language Search: Forget specifying where to search; Ava intelligently determines whether to look in knowledge bases, documents, or online resources based on your question.
• Responsive Conversations: Improvements to frustration detection and dynamic reply functionalities make interactions with Ava smoother and more intuitive than ever.

Looking Ahead to 2025

Early next year, we’ll roll out beta programs for Gap Triage and Auto-Logging Activities, continuing our commitment to empowering sellers with frictionless insights and scaling technical capacity across the GTM team.

Top Takeaways from 2024

1. Data-driven insights were made more accessible with enhanced dashboards and streamlined layouts.
2. AI innovations reduced manual effort, improving gap management and integration workflows.
3. User-focused updates eliminated friction, from streamlined activity and deliverable logging to customizable funnels.
4. Seamless integrations brought tools like Productboard, Aha!, and Jira closer to Vivun.
5. Ava’s launch is transforming the way GTM teams operate.

Here’s to another year of innovation, collaboration, and driving success for our customers. Stay tuned—2025 is already shaping up to be another incredible year!