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Product-Field Alignment

Product Management vs. Sales

If you've ever felt like your product and sales teams speak entirely different languages, you're not alone. George Mueller faced this challenge when tasked with putting a man on the moon in the 1960s. on NASA's fragmented structure, he described the business units as "independent fiefdoms" and "warlords dominating the organization." He said, "We just weren't going to get there, in my opinion, unless we changed the organization."

Professional Development

Top 5 Sales Team Resolutions for 2025

Knowledge Graphs: Preventing Hallucination and Ensuring Trustworthy AI Sales Agents

Product-Field Alignment

Achieving Product-Field Alignment in 2025

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Only Solutions can Deliver the Experience Buyers Need

If you've worked as part of the B2B revenue apparatus for more than a few years, you've probably seen a massive shift in buyer behavior. Deals don't get done on the golf course anymore. Prospects have been burned before by purchasing solutions that are difficult to implement and don't solve their problems out of the box. Long-term commitments are hard won through painstaking evaluations. Yet many vendors continue to push relationship sales and inflexible processes, keeping their products at arm's length. As a result, the buyer experience is broken.

Investing in Employee Wellness: Fresh Air Fridays!

At Vivun, we do things a little differently. .

Focusing on Outcomes Over Effort in Solutions

On Wednesday, sat down with , for a conversation on . This blog post sums up some of Brett and Oliver's thoughts on why an outcomes-based approach to PreSales management is so critical for success.

John Care Workshop: Calculating The Cost of Losing an SE & Retaining your Team

Last week, Vivun hosted PreSales author, industry legend, and thought leader, , for a workshop on how to reward and retain PreSales to avoid the great resignation.

Rise of the Sales-Proof Buyer

We’ve talked a lot about the rapid growth in PreSales, and even recently released a discussing that growth. We see 6% in growth across the entire profession, with over 120,000 job openings currently posted.

Vivun Kickoff 2022: Chamonix Edition!

Vivun is 100% remote-first. But that doesn't mean we never see each other. Early in February, the entire Vivun team came together for our company kickoff in one of the world’s most beautiful locations—Chamonix, France.

February 22, 2022

Master Your Solutions Processes and Transform the Buying Journey

One of our goals with the release of the Hero Chronicles last year was to break the mold of how we talk about product evolution, and more uniquely explain what our software can do for PreSales professionals and their companies. This new approach reflects the changing landscape of B2B sales–and is the inspiration for our mission to transform the buying experience with our multi-product platform.

February 2, 2022

PreSales is the Voice of the Buyer

PreSales is the eyes and ears of the Field.

January 27, 2022

Why Solutions is the New Pilot of B2B Sales

The new world of B2B buying is here, and the roles of Sales and PreSales are shifting and blending. While Sales has been a long-time institution, PreSales stands out as the department experiencing exponential growth–in fact, data from the Bureau of Labor Statistics indicates that . With more responsibilities, visibility, and rewards, this role is being increasingly leaned on for their technical acumen and sales skills, as the technology of solutions, identification of use cases, and demands of the B2B buyer have become more complex.

January 13, 2022

8 Signs You Need To Up Your Game as a PreSales Leader

I have seen many blogs, podcasts, and YouTube videos about “the signs of a bad manager”, “the 3 signs of a good leader”, “the 15+ signs your employees hate you”, and many other variations. Many of these articles will state that a good leader is empathetic, and a bad leader is indecisive. No humility equals a bad leader. These are all personal attributes that mindful people may choose to work on; however, some managers may not be self-aware enough to identify these traits within themselves.

January 5, 2022

Oh, the Places You'll Go on a Vivun Winter Vacation!

The holiday season is here, and Vivun’s Heroes are looking forward to unwinding, relaxing, and reflecting on another successful year!

December 22, 2021

A PreSales Storytelling Mindset in Deals & Up the Chain of Command

What is the greatest secret to improving one's golf game? This was the question Brian Cotter, SVP of Global Sales Engineering at Seismic, asked to kick off an executive networking session we held recently. His answer to elevating your golf performance is maintaining an "honest scorecard" to identify and track the areas that require development. Over time, this precise measurement allows you to break the game into smaller pieces and hone in on the specificities.

December 21, 2021

Vivun's Response to Recent Log4j Security Vulnerabilities

We want to share the actions we’ve taken in response to the publication of the Log4j remote code execution vulnerabilities and .

December 17, 2021

We Built a PreSales Platform, So You Don't Have To

"Why can't we just build this ourselves?"

December 14, 2021

How to Build Your Case for a PreSales Platform and Get the Check Signed

Sales have Salesforce. Product has Jira. Data Scientists have Tableau. Software Developers have GitHub. The list goes on.

December 8, 2021