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Product-Field Alignment

Product Management vs. Sales

If you've ever felt like your product and sales teams speak entirely different languages, you're not alone. George Mueller faced this challenge when tasked with putting a man on the moon in the 1960s. on NASA's fragmented structure, he described the business units as "independent fiefdoms" and "warlords dominating the organization." He said, "We just weren't going to get there, in my opinion, unless we changed the organization."

Professional Development

Top 5 Sales Team Resolutions for 2025

Knowledge Graphs: Preventing Hallucination and Ensuring Trustworthy AI Sales Agents

Product-Field Alignment

Achieving Product-Field Alignment in 2025

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4 Lessons Learned After a Year of AppSec at Vivun

Everyone assumes companies have a security team, but every company and every team can operate differently. So, coming from a large corporation myself, I wasn’t sure what to expect when joining Vivun as their first Application Security Engineer. With only about 75 employees at the time and a security department of only three people, I knew I was going to have to wear a lot of hats.

October 20, 2022

Fighting Zombies & Bringing Deals Back From the Dead

Stale opportunities are officially haunting your Solutions team.

October 5, 2022

The Soft Benefits of Security Work at a Start-Up

From the smallest and newest of startups to the largest and most established of Fortune 500 companies, every organization must have that often overlooked department called security. Security is usually not top of mind for most people until that phishing email arrives in your inbox or you have to complete your yearly security awareness training. To prevent the company name from appearing in news headlines due to a data breach or ransomware incident, an immense amount of work takes place from dedicated professionals. Enter Vivun’s security team, and the passionate individuals who joined it —, , and . Besides having a voice in our work, being able to move fast, and having the flexibility to work from anywhere, nothing beats being surrounded by talented and driven people. Walk with us as we explain the reasons why we choose to become part of Vivun’s security team over any other company.

September 21, 2022

Taking Buyer Experience to the Next Level with Eval Volume 2

Vivun combine the latest advancements in the Vivun platform with a story that's engaging and fun to read. In this latest issue of The Evaluators, we're showing how the Solutions team can take the buyer experience to the next level.

September 14, 2022

The Solution Engineer’s Survival Guide to Dreamforce 2022

is back in person for the first time in almost three years! That means the booths are back, the meetings are back, the parties are back, and the art of navigating it all. In case this is your first time attending Dreamforce, one of the world's largest software conferences, or you just need a refresher after two years off, we have you covered. Below is a quick guide for Solution Consultants, Sales Engineers, or PreSales leaders to not only survive Dreamforce 2022 but thrive.

September 14, 2022

See What's New In Hero Volume 3

Product Stories are how Vivun showcases our latest advancements and the value of our products while being fun to read. This time, we're continuing the story of with an issue that shows how solutions experts truly own the buyer experience.

August 23, 2022

Attend UNXPCTD to Redefine the Buyer Experience

Mark your calendar–November 9th, 2022, for Vivun’s next virtual conference, 🎉

August 17, 2022

CEO, Matt Darrow Shares his Vision for Vivun

We started Vivun to change B2B selling as we knew it. Buyers have become sales-proof. They demand transparency in the product and the process, and to meet their demands you need to deliver brand new experiences. It means giving them immediate access to products that fit—letting them engage with your solutions experts from the very first step. Sharing accountability, providing transparency, and independence for them to sell internally when you're not in the room or on the Zoom. This is why we created the industry's first Buyer Experience (BX) platform. The family of products that allows B2B companies of any shape and size to deliver incredible experiences for today's sales-proof buyers. Within your organization, Vivun puts your technical selling organization at the center of influence. They are the Solutions experts that help you drive revenue for your business and are the perfect champions to make this transformation.

August 11, 2022

Leading Without a Leadership Title in Solutions

Leadership is a term we hear a lot about these days. Many people have made their career talking and consulting about leadership. comes to mind. is a personal favorite of mine since he’s battle-tested.

What Compliance Looks Like at a Startup

When you think about creating a startup, you may think about generating products, business plans, funding, and building a customer base, but Vivun’s cofounders added security and compliance to that core delivery of services - making it just as high of a priority as releasing products.

Jessica Siclari

When Buyer Experience Goes Wrong Don’t Shoot the Messenger

Creating great experiences for your buyers sounds straightforward, right?

Operating Models

Solutions Compensation 101: Creating Winning Plans for Sales Engineers

Getting PreSales compensation right is mission-critical to building revenue-generating teams that are incentivized to win for the company and themselves.

Vivun’s Series C led by Salesforce Ventures: Transforming B2B Selling

Today, I’m thrilled to announce that Vivun has secured $75M in Series C funding led by , with participation from new investor as well as full participation from existing investors , and . The funding will be used to expand Vivun’s Buyer Experience platform, the first of its kind in the SalesTech industry.

The Evolution of Solutions with Natasja Bax

PreSales is a fast-paced, constantly evolving industry that’s been around for decades, developing alongside the ever-growing abundance of products and services which sprang up with computers, the internet, and cloud technologies. Today, product expertise and sales acumen reign and are needed to sell, deliver value, and get hands-on with prospects. and the industry is only growing.

UNXPCTD: The Free Industry Event for GTM Teams

Revenue driving teams–growth, product experts, solutions engineers, sales, and more–have to get creative to meet the demands of today's new buyers. For that reason, Vivun is hosting a on May 25th at 8:30 AM PT, and we want you to join us!We’re gathering the best in the industry to network and share creative ideas for building a better B2B buyer experience including a Keynote led by Co-Founder and CEO who will unveil new research and best practices.